How To Become A Great Salon Manager: Tips From An Expert | STX Software

How to Be a Great Salon Manager

Becoming Great Salon Manager

If you want to successfully manage a salon business, start by learning more about the key responsibilities you’ll be tasked with—and what makes a truly effective manager. A successful manager will have skills that go beyond overseeing operations and encompass a wider set of skills that include communication, marketing, and strong leadership.

Key Takeaways

  • Salon managers run the everyday operations of a salon while also focusing on growing the business by maximizing revenue opportunities.
  • Salon manager skills include excellent communication, strong leadership, awareness of industry trends, marketing knowledge, and financial acumen.
  • Salon software supports salon managers with a suite of tools that streamline business operations, automate both simple and complex tasks, and provide valuable business insights that drive business strategy and growth.

What Does a Salon Manager Do?

A salon manager is responsible for the everyday operations and progress of the salon. They make sure that your salon is optimally staffed and they oversee scheduling, inventory management, and marketing efforts. Essentially, they ensure that your business is profitable and running smoothly.

To guarantee that STX salon management software has all of the features you want, combined with great functionality for effective salon management, we draw on our experience as former successful salon owners.

And we work closely with current salon owners and hair salon management to ensure that as the industry evolves, so do we.

This combined knowledge gives us exceptional insight into what makes a good salon manager and the skills you’ll need to become one.

Tips to Be an Excellent Salon Manager

To become a salon manager who successfully supports the needs of the business owner, staff, and customers, you have to look beyond basic duties of business management. Being a great manager requires excellent communication, staying on top of industry developments, creating a supportive work environment, and a focus on growing the business.

Develop Excellent Communication Skills

As the vital link between owners, staff, and customers, beauty salon managers have to be great communicators. Good communication skills are absolutely imperative.

Listening to staff members when they share their needs, concerns, and their triumphs helps to build trust and strong relationships.

When you hold meetings for team members, you’ll need to be able to convey information concisely and answer questions directly.

Providing great customer service is absolutely critical. You must be able to listen to your customers and be prepared to resolve conflicts while staying calm and speaking respectfully.

Focus on Growing the Business

Growing salon business is a key part of the manager’s role. This means you need a strong grasp of the numbers.

Managing expenses isn’t the most exciting aspect of running a business, but in the end profitability is what keeps the doors open.

Learning how to effectively use your beauty industry management software will make growing the business significantly easier.

Setting sales targets for staff, using smart appointment booking, and leveraging automated email campaigns are all easy ways to increase your revenue.

Stay Current with Style Trends and Tools

Even if you aren’t providing services as a stylist, it’s still really important to keep up with current trends and industry tools.

Use social media platforms to follow industry experts and trendsetters. Subscribe to industry publications and attend conferences to stay on top of the latest and greatest developments.

Hold training sessions and offer professional development opportunities for your stylists. It also increases job satisfaction and contributes to good employee morale.

When your team feels like you’re investing in them and their future, they’ll be more motivated to do the same for the salon. So, keeping your salon team engaged with ongoing education provides return value to your salon.

Set Expectations

Setting clear expectations for your salon employees will smooth the way for great co-working relationships. Expectations might include guidelines for upkeep of each person’s work station, arriving to work on time, sick policies, and appropriate dress.

Enforce the rules consistently and fairly. A good salon manager is unbiased and does not show preferential treatment (which will contribute to negative workplace attitudes).

Make the business policies clear and find a way to share them easily with each employee upon hiring. An employee handbook or onboarding document can help facilitate this.

Lead by Example

It’s always best practice to lead employees by example. The people that you manage will look to you as the standard they should uphold.

Be on time for work and keep the salon neat and clean. Demonstrate respect for your employees, coworkers, and the customers. Try to remain calm even in the face of a heated or upsetting situation.

All of your actions will trickle down to your staff. So, reflect the attitudes and values that you want them to aspire to.

Responsibilities of a Hair Salon Manager

The responsibilities of a salon manager are designed to keep salon operations running smoothly and efficiently. You also set the standard and are the example that staff look to for guidance on how to conduct themselves and best support the business.

  • Ensure customers have an incredible experience – Impress customers by offering convenience and great services.
  • Manage the salon staff – Keep your team connected and engaged.
  • Salon marketing – Leverage every available tool to fill chairs and grow ‘;ele.
  • Inventory management – Manage your inventory to reduce waste and control costs.
  • Health and safety – Be vigilant about adhering to salon industry best practices.
  • Manage finances and expenses – Have a clear view of expenses and tools to support business decisions.
  • Online reputation and customer feedback – Encourage feedback and work quickly to resolve any issues.
  • Oversee daily operations – Run the salon with a positive attitude and lead by example in all areas.

Ensure Clients Receive an Incredible Experience

Providing a great customer experience is directly tied to your business’s success and growth. In addition to offering fantastic customer service in the salon, make every touchpoint with your business a convenience that clients will value.

Utilize salon management software advances to facilitate the best possible customer experience. Encourage booking an appointment online (available 24/7) and keeping a credit card on file for fast payment processing at checkout.

Busy clients will love the automated appointment reminders feature that helps them keep up with their scheduled appointments.

Manage the Salon Staff

One of the principal duties of a salon manager is staff management. This includes recruiting talent, hiring, training, discipline, and termination when necessary.

And managing your staff might entail other duties such as conducting monthly staff meetings, providing team building opportunities, and celebrating each other’s accomplishments.

Being a great team leader is challenging but also very rewarding. Providing opportunities to keep employees connected with each other and engaged with the salon’s progress and success will have a positive impact on nearly every aspect of your business.

Marketing the Salon

It’s your job to grow the salon and make sure that chairs are filled. Fortunately, salon scheduling software now comes with built-in marketing tools that make it easy.

STX software has automated email campaigns that you can make in advance and set to deploy at any time. The campaigns are easy to customize, and you can target the right clients at the right time for the biggest impact.

Loyalty programs will reward customers for sales and personalized offers can be tailored for individuals or groups. All of these tools offer limitless ways for you to entice current and prospective customers to come into the salon and increase revenue.

Community engagement opportunities (open houses, classes or webinars, networking events) offer additional ways to get your salon exposure in the local community.

Inventory Management

Managing salon inventory used to involve taking physical count of products on hand while also juggling customers and supporting staff.

Today, it’s much easier with the help of software that keeps track of everything you purchase and sell through your point of sale system. It can even help you streamline your purchase orders and notify you when it’s time to order new stock.

This will ensure that you stay optimally stocked for both back bar and retail items and put checks in place to reduce leakage.

Also, make sure that salon equipment is always fully functional and in great condition.

Health and Safety

If you’re in a beauty salon management role, expect to oversee the health and safety practices of the salon. Carefully adhering to industry rules and regulations is a must.

Ensure that the salon is clean and that all employees follow the correct processes for cleaning and disinfecting salon tools and equipment.

Stylists should always follow safety procedures when performing chemical services. Your salon must have well-functioning ventilation systems.

Redesign workspaces that are too cramped, and correct routes around the salon that impede a good workflow. Have clear signage indicating exits in case of an emergency.

Manage Finances and Expenses

Salon finances fall under the salon manager’s purview as well. You should be able to take charge of managing overhead such as rent, utilities, equipment, cleaning supplies, and inventory.

You might also be in charge of payroll processing and identifying the KPIs that drive the salon’s business. STX software for salons supports these business processes with loads of features that are specific to the beauty and hair industry.

STX payroll processing is designed with commission- and tier-based payment structures in mind. Salon owners and managers can use the 90+ reports to analyze trends and react quickly to successful endeavors—or pivot in another direction.

Online Reputation and Customer Feedback

Whether you’re managing a new salon that’s trying to build up a presence or a long-established salon, reputation management is essential. The salon’s online reputation will have an impact on sales.

Encourage your customers to leave feedback online after receiving services, and gather in-person feedback when opportunities arise.

If there were issues that impacted the client’s experience negatively, resolve them as quickly as possible.

Respond to negative reviews and ask how you can improve the customer’s experience next time. If the client comes back, ask them if they’d be willing to do another review if their experience was better.

Oversee Daily Operations

Above all, manage your salon with a positive attitude. Management style can have a profound impact on the success of the business and the happiness of its employees.

Lead by example and keep the salon neat and tidy, even the areas that customers don’t see.

Let your employees see you do your job professionally even in difficult situations. Be helpful, resolve disputes, and find ways to satisfy unhappy customers.

Find ways to make your staff’s job easier. Take advantage of salon booking software to automate administrative tasks that would bog them down. Higher productivity leads to happier, more satisfied employees—with more time to do great hair.

Quick FAQs about being a Salon Manager

Now that you have a grasp on becoming a great manager, learn a little more about the everyday running of the salon.

How do you manage a salon effectively?

To effectively manage a salon, you must be a great communicator, build a strong team of stylists and support staff, stay current with new hair styles and emerging trends, and keep a clean and tidy salon.

What is a typical day as a salon manager?

A typical day for a salon manager involves opening and closing the business, fine-tuning schedules, creating marketing campaigns, processing inventory, and providing customer service.

What makes a salon successful?

A successful salon will have happy, productive employees and clients who enjoy the experience at your salon as much as the services they receive. These successes will lead to a thriving business.

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