Nov
2016

The Three P’s to Running a Successful Gift Card Campaign

According to the National Retail Federation, gift cards have been the most requested holiday present for a decade now. Running a successful gift card campaign during the holidays can be a fantastic way to give your business’s year-end numbers a significant boost. There are three steps you should take to execute a rewarding gift card campaign this holiday season.



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May
2015

Cashing in on Social Media: The Four C’s

Would you rather lose your sense of smell or your mobile device? According to MediaBistro.com, 53% of Millennials would choose to keep their mobile devices. Statistics like this are an eye opener for small business and point to how important it is to stay ahead of the technology curve.

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Feb
2015

5 Marketing Tips to Build a Referral Based Business

Imagine how different your life would be if the gaps in your Appointment Book were continuously filled with new clients who want to work with you because a friend recommended you? Check out these tips from Bourn Creative on how to accomplish just that.

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Jan
2015

Ten Tips For Infrequent Flyers

It’s convention season - or maybe you’re taking a long-delayed vacation trip. If you don’t fly much, these 10 tips from FareCompare will help prepare you for the journey - and perhaps save you money!

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Sep
2014

How to Value a Beauty Salon

Thinking of buying or selling a beauty salon - or simply curious about what yours may be worth? Determining its value may not be as difficult as you imagine, as reported by Tom Taulli in Forbes.

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Sep
2014

Learn to Harness the Knowledge of your Business-Savvy Clients

Some of your fitness clients know a whole lot about running a successful business, regardless of size. Dale Huff shares what he has learned and suggests ways you too can benefit.

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Sep
2014

Some Fresh Ideas for Your Website

Your website is the first point of contact for many of your clients-to-be. Here are some fresh ideas from STX client Bryan Nunes as told to Salon Today.

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Jul
2014

6 Tips on How to Overcome Excuses

Failure is almost always part of the road to success and making excuses keeps you in the ditch. Here are 6 tips that will keep you on your path to success.

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Jun
2014

8 Must-Know Tips for Growing Your Salon Business

Is growing your business part of your professional master plan? Lauren Salapatek at Salon Today shares Benny Dohrmann's 8 essential tips for getting where you want to go.

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May
2014

Customer Service Strategy: Surprise and Delight

Free hand warmers. Red toilet paper. Whether useful or quirky, a memorable customer service experience keeps 'em coming back.

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Apr
2014

Do You Have a Strategy for Filling Your Chair?

Keeping your chair filled can sometimes be a challenge, even for a seasoned veteran. Here's a proven approach for winning new business.

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Mar
2014

Three Non-Negotiables

"Guest Services" is the first and last contact your guests have with your salon. Are they positive facilitators for your business? A simple turn of phrase can make all the difference.

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Mar
2014

How to Think Like a Genius

Creative geniuses are geniuses because they know "how" to think instead of "what" to think. Behavioral psychologist and consultant to the salon and spa industry Leon Alexander explains.

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Oct
2013

The Pros and Cons of Business Partnerships

Don't know if you'd rather be half of a pair or out on your own? Salon Today 200 winners and STX clients Manuel Benevich and Gary Howse of Gary.Manuel Salon cover the pros and cons of partnering up or going it alone - and how to decide which is right for you.

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Oct
2013

Event Planning for Your Business: Preparation and Follow-Up

Now that you've decided to host that special event at your business, let's make it a flawless affair. STX's Tonya Moran outlines the critical steps for achieving a winning outcome.

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Oct
2013

Did You Know? 13 Fun Beauty Facts

13 quick tips on enhancing the performance of your cuts - and your business!

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Oct
2013

Twelve Characteristics of the Ideal Manager

Are you an "ideal" manager? Are you looking to hire the "ideal" manager? Expert industry consultant Neill Ducoff details his 12 "no compromise" traits that make the most effective managers.

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Oct
2013

Coffee Talk

STX client and Salon Today 200 winner Bryan Nunes of Blo has just the solution for handling disharmony among staff members in his salon.

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Oct
2013

Event Planning for Your Business: The Four W’s

Thinking about generating new business with a mixer, honored guest, or other type of social affair? STX's Tonya Moran takes you through the Who, What, Why and When of hosting your special event.

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Oct
2013

Online Booking and Gilt City are a Perfect Marriage!

Dr. Jonathan Kaplan of Pacific Heights Plastic Surgery explains how Gilt City is the economically sensible alternative to Groupon and Living Social - and how online booking using STX is the perfect way to manage the flood of appointments that Gilt City generates.

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Oct
2013

The Complete Guide to Being a Mentor

STX client and Salon Today 200 winner Keri Davis of Gila Rüt knows that mentoring develops many benefits for her business. Keri has developed an informal mentoring system that builds staff harmony, increases retention levels, and more. Check out the hows and whys of mentoring here.

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Mar
2013

The Tunnel Twinkie of Success Street

Even a perennial Salon Today 200 winner like STX client and Red 7 co-owner Jason Hall can get too busy – to apply for the Salon Today 200 competition! Jason explains the tunnel vision that lead to his goof and what he teaches about staying connected.

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Mar
2013

How Much are You Worth?

Do you think anyone is worth a $1,200 haircut? See what Patrick McIvor has to say about your worth in this perspective-enhancing blog from Modern Salon.

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