Established in 1981, STX is led and staffed by seasoned business professionals dedicated to playing a vital role in helping you and your staff achieve professional success. From the beginning, we have been fully committed to providing you with:

  • State-of-the-art software that fully satisfies the management and marketing needs of your business.
  • A variety of educational opportunities and options, including videos, webinars, and classroom sessions.
  • Technical Support that is responsive and attuned to your needs.
  • Powerful marketing tools and tips necessary for sustained growth and profitability.

Executive Team:



Jeff Mason — President Jeff is a second-generation hair stylist and former salon owner, educator, and national platform artist. With over 20 years of industry experience, Jeff understands the front lines of the industry and demonstrates an astute understanding of business management, staff motivation, and profit maximization.
Tonya Moran — VP, Education Tonya is a trained educator who has been making significant contributions to all areas of our operations for over 13 years. This experience merges with her background as a certified instructor to make the STX Education Department one of the most effective and efficient in the software industry.
Roger Dotson — VP, Corporate Services Once a salon-owner himself, Roger's industry savvy and impressive technical expertise make him the ideal corporate liaison. He creates and maintains our corporate databases and works with all departments to keep STX on the cutting edge of business automation.